Vivek Desai
Head Marketing & E-Commerce at Roche | Ex GSK, Emcure, Abbott, Alembic | NMIMS
- Role
- Head of Marketing at Roche
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Vivek Desai
I am a niche healthcare industry talent with demonstrated success in omnichannel business strategy including ethical (Rx) & consumer (OTC & DTC) channels. My background in HCP, Consumer & Digital promotion have helped brands raise therapy awareness across categories that led to an increased brand consideration & purchase intent. My efforts resonate across key nodes in customer journey that create a delightful brand experience for the end user. I bring strategic & operational experience in sales, turnkey projects, agile framework & start-up ecosystems too.
Experience
Head of Marketing
Jul 2022 — Present · IN
Responsible for developing and implementation of the marketing strategy for Roche in alignment with India strategy & agenda. Focusing on strategic initiatives, portfolio management, marketing services, customer service, digital marketing & SFE. Leading a team of Marketing Managers, Customer Service & SFE. Reporting to GM as a member of site Leadership Team. Develop expertise on new products and digital health solutions, supporting its deployment in India market. Distil complex topics into simple concise messages. Transfer analysis & concepts into inspiring & convincing communications.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Education
Wilson College
Post Graduation, M.Sc.
2001 — 2003
St. Francis D' Assisi High School
S.S.C
1983 — 1995
Narsee Monjee Institute of Management Studies
PGDPM, Pharmaceuticals Management
2005 — 2007
Bhosala Military School
S.S.C
1989 — 1990
Sathaye College
Junior College, H.S.C
1995 — 1997
Mithibai College
Graduation, B.Sc.
1998 — 2001
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