Vivek B

About Vivek B

I am a Strategic Digital Marketing Specialist with 7+ years of experience in the EdTech space, specializing in Performance Marketing, Growth Strategy, and Marketing Automation. I am skilled in managing high-budget campaigns, optimizing conversion funnels, and using data-driven insights to scale performance and drive both organic and paid growth.My expertise lies in directing cross-functional teams to execute impactful campaigns across B2C and B2B segments, with a strong focus on boosting ROAS, reducing CAC, and improving lead-to-sale efficiency.Key Highlights & Impact:1. Scale & Budget Management: Managed up to 8 Cr/month in ad spends across Google, Meta, LinkedIn, and YouTube Ads with strong cost control.2. Revenue Growth: Scaled lead generation, driving 20-25% monthly revenue growth while maintaining total marketing spends below 20% of monthly revenue.3. Acquisition Efficiency: Achieved a 25% reduction in CAC and a 30% improvement in lead-to-sale conversions through refined targeting and A/B testing.4. Data & Attribution: Built performance dashboards and implemented multi-touch attribution to enhance ROI tracking and spend visibility.5. Lifecycle & CRM: Increased lead reactivation by 75% while cutting spends by 60% through precise audience segmentation and automated workflows.6. Leadership: Managed and mentored a 10-member cross-functional team, ensuring end-to-end campaign alignment and steady quarterly growth.

Experience

1. Digital Marketing Manager

   Skill-Lync

   Apr 2025 — Present · Chennai, IN

   Driving consistent positive growth with 3–3.5x ROI across paid acquisition channels through structured optimization and funnel improvements- Scaled lead generation across Google, Meta, LinkedIn, and other paid platforms while maintaining strong cost efficiency- Reduced CAC by 25% and improved lead-to-sale conversions by 30% through targeting refinement, creative testing, and funnel restructuring- Improved lead quality through sharper audience segmentation, keyword optimization, negative targeting, and intent-driven messaging- Partnered with Product and Tech teams to optimize landing pages and user journeys, improving on-page conversion rates- Worked closely with the B2B team to drive high-intent lead acquisition through LinkedIn Ads and webinar-led campaigns- Collaborated with Content and Brand teams on integrated campaigns that contributed to increased organic leads and stronger brand positioning- Worked closely with the Data team to build structured dashboards providing clear funnel visibility across acquisition, qualification, and conversion stages- Built structured A/B testing frameworks and strengthened attribution tracking to enhance channel ROI visibility- Managed and mentored a performance and CRM team, ensuring aligned execution and consistent growth

Education

• Agni College Of Technology

  Bachelor of Engineering - BE, Mechanical Engineering

  2016 — 2020