Vivek Arora
Alliances and Partnerships, Zee5, Discovery Channel, Star TV & Network18, IIMAm alum
- Role
- Head - Zee5, Alliances and Partnerships South Asia at Zee Entertainment Enterprises Limited
- Location
- Gurugram, IN
- LinkedIn followers
- 500 followers
About Vivek Arora
At the forefront of Zee5\'s South Asia alliances and partnerships, my focus is on crafting key strategies to bolster revenue in the SVOD B2B sector. Expertise in partner identification and syndication has enabled the team to secure vital collaborations with Telcos, TV/mobile OEMs, and ISPs, significantly enhancing distribution and revenue streams. The leadership role within Zee5\'s SVOD B2B and DTH verticals demands a deep understanding of the media landscape, where I apply my acumen in digital content to drive growth and market presence. With these competencies, we have successfully navigated lengthy sales cycles and executed large transactions, ensuring a consultative and competitive edge in the fast-paced world of media distribution.
Experience
Head - Zee5, Alliances and Partnerships South Asia
Zee Entertainment Enterprises Limited
May 2021 — Present
Zee5 OTT : Drive the development of key strategies for achievement of revenue objectives for the SVOD B2B business for the South Asia markets.Satellite TV : Growing the DTH subscription business in India.Leading the SVOD B2B team of ZEE5 and DTH vertical. Developed and outlined the non direct to consumer strategy, SVOD B2B partnership strategy to grow revenue, subscriptions, and increase in ARPUsBuilt partnerships across Telcos,TV/mobile OEMs, Banks, E-commerce and ISPs that aided distribution, reach and revenue. Demonstrated success executing large transactions, managing lengthy sales cycles in a fast-paced, consultative, and competitive market Managing strategic relationships with various distribution and technology partnersActively developing internal and external relationships to help advance overall company initiatives.Implemented complex tech partnerships with real-time integrations / APIs.Set up system and process in for Revenue Management, Reporting, SMS management and Tech integration
Education
Indian Institute of Management Amritsar
Executive MBA, Business Administration and Management, General
Delhi University
Bachelor's degree, Business/Commerce, General
1993 — 1996
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