Vittoria Emilia Carroccia
Marketing Manager Raffo E Kozel Marketing & Innovation Dpt @Birra Peroni
Signup · Get unlimited contacts
WORK HISTORY
Marketing Manager Raffo E Kozel Marketing & Innovation Dpt @Birra Peroni
Rome, IT
Main Accountabilities- Develop the long term portfolio strategy of Birra Peroni, defining the main growth opportunities in the beverage category and implementing the new launches in an impactful and massive way, managing the consumers/customers researches, the full Brand Proposal, the Business Case development and the whole Communication Plan definition and route to market- Management of Raffo, Kozel, the whole Superpremium brands (15 brands) portfolio and NAB brands: o defining and developing the longterm Expansion Strategy, the yearly Integrated Activities plan, and new launches opportunities o being accountable of sales and financial performance o constant alignment and collaboration with the Global Brand Teams Main Achievements- Raffo Ricetta Originale and Raffo Lavorazione Grezza launch in 2024: development of the whole proposition (liquid, name, packaging, positioning, TVC, media strategy) and launch plan in total Italy-Second innovation in 2024 Beverage and Food category (in terms of mio €, Source Circana), exceeding all KPI’s of launch (volumes, NPR, penetration, distribution)- Raffo WINNER of Kando Award (Asahi Europe Internal Contest) in the category Innovation- Kozel launch classified in the TOP 10 BEST LAUNCHES 2021 in Beverage and Food category (in terms of mio €, Source IRI)- Kozel WINNER (FIRST PLACE) in the category Events, Media and PR of Touchpoint Awards\\\\ENGAGEMENT 2022, thanks to the innovative and full integrated communication approach- The launch project “Benvenuti al Villaggio Kozel” undisputed winner of BEA 2022 (Best Event Awards) with 3 first places as Best Integrated Live Project, Best Road Show, and Best Channel Strategy, and a second place as Brand Activation- Kozel WINNER of Kando Award (Asahi Europe Internal Contest) in the category Earned Media.
EDUCATION
Sapienza Università di Roma
Master, Marketing Management
HIGH SCHOOL LEONARDO DA VINCI, TERRACINA
SCIENTIFIC DIPLOMA
Università LUMSA (Rome)
SECOND LEVEL DEGREE, BUSINESS COMMUNICATION
Università LUMSA (Rome)
FIRST LEVEL DEGREE, DEGREE IN ADVERTISING TECHNIQUES
SKILLS
ABOUT VITTORIA EMILIA CARROCCIA
Passionate about Marketing and Consumer Insights. Strong track record in driving and delivering innovations launches and in improving brand equity and commercial results, thanks to an empathic leadership able to motivate the team and maximize its potential, and to a strategic and challenging mindset. Deep knowledge of On and Off Premise channels dynamics thanks to all-rounded career path including roles, as well as in Marketing, even in Sales and Trade Marketing. Used to managing multinational and cross-functional teams. Result oriented, with a strong problem solving aptitude and \"can do\" approach.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.