Vitoria Sherrod

About Vitoria Sherrod

I\'m a communications strategist with 8+ years building integrated campaigns and brand narratives for consumer technology, lifestyle, and wellness brands — from product launches and influencer programs to global earned media strategies and crisis communications. My work sits at the intersection of strategy and storytelling. I\'m most energized by the moments that require figuring out what to say, when, to whom, and in what context, then building the story that brings it to life. That\'s led me to some work I\'m genuinely proud of: leading communications strategy for a brand\'s highest-performing product launches, concepting experiential programs that expand brand storytelling into new cultural verticals, and developing crisis frameworks that hold up when things get complicated. I\'m drawn to brands that stand for something beyond the product — the ones with a real point of view and a mission worth communicating. Those are the stories I love telling.

Experience

1. Campaign Director

   TEAM LEWIS

   Jun 2024 — Present

   Leading integrated communications strategy across a portfolio of consumer lifestyle, wellness, and technology brands — owning earned media programs, influencer partnerships, product launches, and experiential activations that drive measurable brand impact.• Serve as global communications hub for a major health technology brand, establishing messaging frameworks and narrative standards adopted across international markets. • Developed and led a culturally-driven experiential program that expanded brand storytelling into new verticals, securing significant tier-1 media coverage. • Led crisis communications responses for product recall situations and built reusable crisis playbook frameworks adaptable across brand categories.• Manage agency partners, program budgets, timelines, and junior team development across all accounts.

Education

• San Diego State University

  Bachelor of Arts - BA, Public Relations

  2014 — 2016

• San Diego Mesa College

  General Education

  2011 — 2014

Skills

• Hospitality
• Money Management
• Telephone Skills
• Time Management
• Public Speaking
• Data Entry
• Customer Satisfaction
• Customer Service
• Inventory
• Leadership
• Sales
• Social Networking
• Social Media
• Food Safety
• Food Industry