Vito Tassiello
Adjunct Professor @Luiss Business School
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WORK HISTORY
Adjunct Professor @Luiss Business School
Roma, IT
Adjunct Professor in Marketing Management (executive level)
EDUCATION
University of Glasgow
Msc, Management Research
Università degli Studi di Bari
BA, Marketing and Comunication
Luiss Guido Carli University
Doctor of Philosophy (Ph.D.), Marketing
Università degli Studi di Bari
Laurea triennale, Marketing & Communicazione
ABOUT VITO TASSIELLO
The scientific interest of Vito Tassiello is in the area of Marketing, Branding and Consumer Behaviour with a particular lens in the Consumer-to-Consumer perspective. He mainly researches are in consumer behaviour with a specific focus on word-of-mouth, social sharing and types of communication such as controversy, rumours and gossips. He is, also interested in consumer misbehaviour and decision making. He is involved in several international research projects and he works also as marketing consultant for small and medium sized businesses. He is member of SIM (Italian Society of Marketing), ACR (Association of Consumer Research) and EMAC (European Marketing Association).
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