Viterbo Liranzo
Central Activation Supervisor @Publicis Groupe
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WORK HISTORY
Central Activation Supervisor @Publicis Groupe
New York, NY, US
Build and maintain strong relationships with agency partners, account teams, and global offshore teams, serving as primary contact for Central Activation support and Publicis Groupe solutions across 56+ key accounts/ clients.‣Provide advanced guidance and share in-depth knowledge of activation platforms and tools across search, social, programmatic, and ecommerce channels, driving best practices to maximize campaign performance‣Tailor communications and materials to diverse stakeholders across various levels and functions‣Develop and lead comprehensive onboarding plans and presentations to ensure seamless integration of new accounts into the Central Activation model‣Establish and optimize workflows between agency and offshore teams for efficient campaign execution‣Collaborate on scoping and staffing of global offshore resources to meet agency needs‣Monitor account health, proactively addressing performance and communication challenges‣Facilitate feedback loops and manage escalations between agency and offshore teams‣Create detailed proposals and engagement plans aligned with agency requirements‣Identify opportunities for process improvements, innovation, and team development, including new support models and channels‣Support rollout and adoption of new tools and solutions across agency teams
EDUCATION
Universidade Presbiteriana Mackenzie
International Business
University at Albany
Master of Arts - MA, Interpersonal and Intercultural Communication
University at Albany
Bachelor of Science - BS (Cum Laude), Marketing and Management
ABOUT VITERBO LIRANZO
Results-oriented and versatile advertising professional with a Master\'s degree and a successful track record in the planning, activation, and analytics space. Proven expertise in diverse facets of advertising, spanning campaign planning and execution, ad ops functions, RFP processes, strategy formulation and pitching, billing operations, client solutions, account and project management, and comprehensive data and performance analysis/ visualization.
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