Viswanath Ns
Digital Media Planner | MarTech & Data | Quick Commerce Planning | CPAS | Performance planning | Cohort Segmentation | DV360 | TTD/Xander | Media Buyer
- Role
- Manager at Mindshare India
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Viswanath Ns
I turn media budgets into measurable business outcomes.With 4+ years in digital marketing and ₹170 Cr+ in annual billings, I help brands like Britannia, Xiaomi, Shopsy, and Fyers grow through full-funnel strategy, programmatic media, and first-party data activation. My work has delivered 23–25% YoY media cost efficiencies, 5× incremental RoAS through high-intent CPAS campaigns, 1.8× stronger RoAS from FPD audiences, and 90L+ orders driven within 2 months — with budgets scaling 250% on the back of performance.I don\'t just plan campaigns, I build cohort-based segmentation frameworks, negotiate JBPs that unlock ~30% cost savings, and connect every media rupee directly to business outcomes. Fluent in DV360, Trade Desk, Meta, Google, ADH, Appsflyer, and Data Clean Rooms, I bring both strategic thinking and platform-level precision to every brief.
Experience
Manager
Sep 2021 — Present · Bengaluru, IN
Education
Bharatiya Vidya Bhavan, Chithali
high school, Business/Commerce, General
Arts and Science Jobs
Bachelor of Commerce - BCom, Capital Markets
MICA | The School of Ideas
Post Graduate certification in Digital Marketing and Communication, Digital Marketing
2020 — 2021
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