Viswajith Karapoondi Nott
Director at NielsenIQ
- Role
- Director at NielsenIQ
- Location
- Berkeley, CA, US
- LinkedIn followers
- 500 followers
Experience
Director
Oct 2020 — Present · Fremont, CA, US
Led cross functional alignment & execution to deliver a first of its kind Neuro@Home analytics product impacting NielsenIQ neuromarketing business•Partnered with Product, Engineering & Commercial teams to automate legacy analytical stack by transitioning to scalable cloud-native solutions - and strengthened data-informed product design•Spearheaded refinement of omni-channel data quality frameworks and optimized analytical algorithms •Directed reliability and metric enhancement for Neuro@Home initiative.•Led the engineering effort to build the data collection applications for the first of its kind Neuro@Home panel to measure advertising and marketing effectiveness.
Education
BSA Crescent Institute of Science and Technology
B.E
2001 — 2005
University of Kentucky
Master of Science (MS)
2006 — 2008
DAV High School, Gill Nagar, Chennai
Maths and Science
1999 — 2001
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