Visvanathan Sambasivam

About Visvanathan Sambasivam

My passion is to make a difference to youngsters in their careers by sharing my learning about how organizations work.* I love being the Mentor, Teacher, and Coach that my role & my passion demands me to be.* I strive to make a difference to marketing & business teams by deep-diving into their consumer insights with my 30+ Yrs of experience with World Class Consumer Insights organizations.* I believe that my Client-side CMI experience of 14 years with CavinKare, where I led their CMI (Consumer & Marketing Insights) function, gives me a deep marketing perspective which helps me in helping my clients in a better manner.* I am an Avid Reader. I think of myself as a Lifelong Learner I am a Consumer Insights Specialist who loves helping marketers leverage their consumer understanding. I work with CMOs and CEOs to create positioning and innovation opportunities for their brands. I have enjoyed many executive positions throughout my career in Consumer Insights, Brand / Category Management, Media Planning and buying and Public Relations I enjoy putting together and growing teams that can deliver consistent topline and bottom-line growths of 15%+ growths for 3 consecutive years which I have demonstrated in TNS (Part of the current Kantar Group) and now in NielsenIQ My colleagues would describe me as a driven, resourceful individual who maintains a positive and proactive attitude at all times, especially during adversity. I like to teach. I have taught at Loyola - Chennai, BIM Trichy Great Lakes - Chennai & and IIM-Indore in the past. I am helping both fresh graduates and mid-career professionals on their professional journey by sharing my learnings on Linkedin, blogs, and courses. I educate, refine, and drive myself to be a better person by - Constantly learning - Staying calm when faced with adversity - Focusing on making high-quality decisions I enjoy meeting new people and learning about new perspectives. Reach out if you want to talk to me about emerging paradigms in consumer research, marketing, learning, Cricket, and Carnatic Music Professional Skills Consumer - Shopper - Retail Insights | NPS |Data Analytics |Training on Strategic Marketing Research

Experience

1. Head of Marketing Research

   TVS Motor Company

   Dec 2024 — Present · Bangalore Urban, IN

   Bringing in consumer insights which are actionable

Education

• Pondicherry University

  MBA

  1993 — 1995

• Tamil Nadu Agricultural University

  B.E

  1988 — 1993

Skills

• Segmentation
• Digital Media
• Strategic Planning
• Market Planning
• Research
• Quantitative Research
• New Business Development
• Marketing Research
• Market Research
• Advertising
• P&L Management
• Teaching/Mentoring
• Customer Relationship Management (Crm)
• Crm
• Consumer Behaviour
• Analytics
• Consumer Insight
• Business Strategy
• Strategy
• Sales & Marketing Leadership
• Sales Management
• Project Management
• Consumer Behavior
• Marketing
• Customer Insight
• Leadership
• Project Planning
• Business Development
• Team Management
• Digital Marketing
• Proposal Writing
• Fast-Moving Consumer Goods (Fmcg)
• Marketing Communications
• Social Media
• Competitive Analysis
• Media Planning
• Market Intelligence
• Fmcg
• Management
• Brand Management