Visu Yadav
Commercial Technology Solution IT Business Analyst - Product @The Campbell's Company
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WORK HISTORY
Commercial Technology Solution IT Business Analyst - Product @The Campbell's Company
Camden, NJ, US
Owned full product lifecycle across M&B and Snacks business units, aligning technical execution with strategic goals and managing roadmaps, backlogs, and cross-functional priorities.• Delivered $1M in annual savings by replacing Salesforce CRM with a custom Power Platform Opportunity Management Tool, improving productivity for 150+ users and streamlining stakeholder collaboration.• Led data-driven product decisions, optimizing Luminate and Kroger insights through close coordination with Sales, Supply Chain, and Marketing—resulting in a 25% boost in key performance metrics.• Launched AR-based analytics app for Acosta reps using Power Apps, Microsoft Teams, and A/B testing—saving 150+ hours/month and accelerating field sales enablement.• Spearheaded development of the NAFS NBM mobile app (iOS/Android), defining 50+ user stories and delivering a zero-defect launch for 400+ users, achieving 100% engagement and intuitive UX.• Scaled automation with Power Platform and Copilot Studio, enabling hours/year in time savings for Finance through streamlined invoice processing and error reduction.• Defined and maintained agile product roadmaps, prioritizing features based on user feedback, business impact, and stakeholder input, ensuring timely and goal-aligned delivery.• Drove high adoption through change management, developing onboarding resources, training materials, and support documentation for seamless platform transitions.• Led successful UAT for Salesforce Marketing Cloud enhancements; incorporated competitive research and stakeholder input to achieve 100% approval on updated business requirements.• Acted as a strategic bridge between engineering, design, and business teams—translating complex needs into actionable features and resolving blockers to drive outcomes.
EDUCATION
Delhi Public School Gurgaon
High School Diploma
Indian Institute of Technology, Delhi
Advanced Programme, Technology & AI Leadership
Northeastern University
Master's degree, Engineering Management, Technology Management & Product Management
Manipal University Jaipur
Bachelor of Technology - BTech, Computer Science and Engineering
ABOUT VISU YADAV
I’ve always been captivated by how technology can turn the ordinary into something truly extraordinary. My journey in product management has taken me through various sectors like CPG, Retail, and FinTech, where I’ve had the chance to lead digital transformation projects that not only boost efficiency but also create meaningful value for businesses. Working at Campbell Soup Company was a highlight for me—I spearheaded a project that saved over $1M by upgrading an outdated CRM system. That experience solidified my belief in the power of innovation.In my role as a Technical Product Manager at Cyntra, I defined product strategies that drove over $2M in revenue growth while enhancing data visibility with our B2B Integration Dashboard. I also managed the development of retail kiosk software that introduced exciting features like face recognition and voice ordering—bringing tech closer to everyday consumer interactions. These experiences have taught me how crucial it is to align technical solutions with user needs.During my time as Consulting Director at 180 Degrees Consulting Manipal University Jaipur, I led a talented team of over 30 consultants in implementing strategies that increased revenue by 30% and improved client onboarding processes by 50%. This role was not just about numbers; it was about fostering collaboration and driving results through teamwork.Outside of work, I find joy in mentoring students at Google Developer Student Clubs. Guiding over 150 club members has been incredibly rewarding as we explore technology together while building solutions for local businesses. It’s fulfilling to see others grow while sharing my passion for tech.If you\'re interested in discussing innovative product strategies or exploring how technology can transform your business operations, feel free to reach out! I’m always excited to connect with fellow professionals who share a passion for leveraging technology to make an impact.Skills: Product Management | Digital Transformation | Project Management (PMP®)| AI Leadership | B2B Integration | Cross-Functional Collaboration | Data Analysis | CRM Systems
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