Alex Botos
Principal Product Designer @NTT DATA
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WORK HISTORY
Principal Product Designer @NTT DATA
London, GB
Principal Product Designer at Tangity, the global design network of NTT Data.
EDUCATION
Dennis Gabor College Budapest
Bachelor's Degree, Engineering Information Technology
SKILLS
ABOUT ALEX BOTOS
I’m a UX designer, consultant, and thought leader with over 13 years of experience transforming ideas into captivating user experiences. My work merges creativity with strategic insight, ensuring that design not only delights users but also drives business success.As a Principal UX & Product Designer, I lead and consult on end-to-end design initiatives for global leaders in finance, automotive, telecommunications, and media. I specialize in complex, AI-powered solutions, helping large brands scale, innovate, and create sustainable, ethical digital experiences that impact millions worldwide.I believe that great design is a game changer—if done right. My approach integrates cutting-edge technology with user-centered design, ensuring that products are not just desirable and intuitive but also future-proof and strategically positioned for long-term success. Beyond execution, I contribute to the field through mentoring, internal training programs, and thought leadership, writing about key topics such as consumer duty, AI in design, and the future of banking.Clients I\'ve worked with: Jaguar Land Rover, Sky, Deutsche Bank, HSBC, Tesco Bank, myEir, Temenos, Canadian Western Bank, Bank of Ireland, Nordea and more.
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