Vishweshwara M

Digital Marketing Executive @Joveo

Performance marketing lead executing high-impact, full-funnel recruitment campaigns across Google, Meta, LinkedIn, Reddit, TikTok and Spotify.• Scaled quarterly revenue of Joveo’s Socials ad solutions by 350% through campaign optimization and expansion into LATAM and EMEA.• Expertise in search, display, video, InMail, carousel, dynamic, and retargeting campaigns tailored for high-intent applicant acquisition.• Implemented pixel/event tracking, GTM tagging, UTM frameworks, and attribution modeling to maximize ROAS and lead quality.• Tech stack includes: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager,Spotify Ads, Google Tag Manager, Looker Studio, Excel/Sheets.• Specialized in global hiring campaigns across verticals including healthcare, tech, logistics, manufacturing, and life sciences.• Pioneered retargeting strategies via WhatsApp, email, text/SMS, integrating these with ad campaigns to lift engagement and drive re-conversions at scale.