Vishwas Kumar
Google Ads Specialist | Performance Marketing Strategist | $100K+ Ad Budgets | ROAS-Driven Campaigns | GA4, GTM, Smart Bidding | E-commerce & Lead Gen Expert.
- Role
- Senior Digital Marketing Specialist at Google Operations Center
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Vishwas Kumar
I help eCommerce and lead generation businesses acquire more customers profitably through…
Experience
Senior Digital Marketing Specialist
Nov 2024 — Present · Hyderabad, IN
Managed and optimized high-spend Google Ads campaigns across Search, Display, and YouTube, driving consistent improvements in ROAS, CTR, and conversion rates.• Conducted deep keyword research, structured campaigns with SKAGs, and implemented automated bidding strategies, resulting in improved Quality Score and reduced CPC.• Performed full-funnel campaign audits and A/B testing of ad copies, landing pages, and audiences to improve lead quality and sales performance.• Utilized GA4, Google Tag Manager, and Looker Studio for conversion tracking, data analysis, and weekly performance reporting.• Aligned ad strategies with business goals through audience segmentation, remarketing, and ad extensions, increasing engagement and lead-to-sale ratio.
Education
Narayana Junior College - India
Intermediate
2013 — 2015
IEC UNIVERSITY
Graduate
2018 — 2021
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