Vishwanathan B

About Vishwanathan B

I am a dedicated and inspired professional with over 16 years of experience in the fields of Marketing, Retail Management, Loyalty, CRM and Analytics. Over the years, I have become adept at handling diverse areas including Business Transformation, Luxury Marketing, Campaign Management, Communication and Customer Relationship Management. Having played multiple roles in the retail industry, I can undertake responsibilities of interacting with the customers, boosting the organization’s sales growth and taking strategic decisions. Professionally, I have maximized customer satisfaction and retain the existing loyal customers by initiating different loyalty programs such as Payback Group Loyalty Program, Discovery Club Loyalty Program, and other Enterprise Loyalty Programs. Being passionate about digital marketing, I had devised innovative digital marketing strategies and detailed analysis to improve sales and meticulously implemented them. My tenure as a Marketer at Jumbo Electronics, Dubai has helped me develop significant expertise in international marketing. I have built my reputation at work by nurturing a progressive relationship with stakeholders and customers. I have established myself as a successful marketing manager, having many accomplishments on my plate. A few of them are given below: • While at Lakmé, I had efficiently contributed to the increase in sales by 15% by launching Lakmé for life campaigns.• When I was working with HyperCity Retail India Ltd, I played a key role in initiating and organizing campaigns, offers and promotions for loyalty members, and thereby increased loyalty sales shares from 34% to 50%. • At Kalpataru I implemented the SALESFORCE Application for Campaign management and marketing Analytics• I contributed to the 1st launch of the “Digital-Life” product catalog and handled the “Reliance One” Loyalty program for Reliance Digital retail stores. Feel free to contact me at +91••••••••09 or at b••••••@gmail.com

Experience

1. Head of Digital Marketing

   L&t Realty

   Jan 2022 — Present · Mumbai, IN

   Brand Building in Digital space - Performance marketing - Drive High quality Leads & Walk-ins to drive sales - Digital Transformation - Presales - Lead a team of pre-sales agents to enable Walk-ins to sales offices and support prospective customers

Education

• Bharathiar University

  BE, Mechanical Engineering

  1997 — 2001

• Symbiosis Centre for Management and Human Resource Development (SCMHRD)

  PGDMB, Marketing and Operations

  2002 — 2004

Skills

• Loyalty Programs
• Forecasting
• Brand Management
• Marketing Strategy
• Marketing Management
• Pricing
• Fmcg
• Retail
• Customer Relationship Management (Crm)
• Key Account Management
• Distributed Team Management
• Management
• Business Development
• Digital Marketing
• Project Planning
• Market Research
• Store Management
• Team Management
• Demand Planning
• Business Planning
• Loyalty Program Development
• Project Management
• Analytics
• Retail Management
• Business Strategy
• Marketing
• Competitive Analysis
• Business Operations
• Vendor Management
• Crm
• Strategy