Vishvambhar Sharma

About Vishvambhar Sharma

I drive integrated marketing strategies that accelerate acquisition, engagement, and retention for leading brands in healthcare, BFSI, and edtech—with every initiative anchored to business KPIs.Currently leading marketing for one of India\'s largest diagnostic service providers with 210+ centers, I orchestrate comprehensive ATL/BTL campaigns, digital performance marketing, call center operations and marketing initiatives across dual business partnerships with government hospitals and retail operations. My remit spans outdoor advertising, radio, print media, health camps, society activations, physician engagement programs (CMEs, RTMs, conferences), and in-center branding—all designed to drive footfall, strengthen referral networks, and differentiate integrated pathology-radiology services in a competitive landscape.At Indira IVF, I managed ₹4 Cr+ monthly budgets to deliver a 44% increase in lead volume and 59% growth in organic traffic. My remit spanned performance marketing, social media, website optimization, analytics, SEO, and marketing automation—empowering digital transformation and expanding digital media\'s share of revenue from 49% to 67% while contributing to 30%+ YoY EBITDA growth.In BFSI, I took on digital marketing mandates for YES Bank and IDFC Bank, overseeing multi-channel campaigns, website and analytics platforms, and end-to-end UX optimization. Key wins included doubling portal traffic, driving a 45% lift in organic leads, and generating ₹45 Cr in online loan disbursements—all powered by tightly integrated SEO, paid media, CRM and automation strategies across platforms like Google Analytics and Adobe Experience Manager.At Crimson Interactive, I scaled global service launches across Asia, Europe, and Latin America, delivering 20% YoY growth while leading a 25-member cross-cultural digital team—building momentum for both B2C and B2B engagement.My approach blends data-driven insights with creative problem-solving. Using platforms like Google Analytics, Adobe Campaign, Adobe Target and Adobe Analytics, I link campaign metrics to CAC, LTV, and revenue growth. I build agile teams, automate workflows with chatbots, and leverage AI for personalized customer journeys—always aligning digital efforts with business outcomes.To stay ahead of the curve, I explore emerging tech—leveraging AI in marketing and automation to refine workflows, optimize time, and unlock efficiency. Let\'s connect to explore synergies and opportunities to create impact together.

Experience

1. Marketing Consultant

   Medimaze Solutions Pvt Ltd

   Oct 2025 — Present

   Orchestrated integrated marketing strategy for India\'s leading diagnostic services provider operating 210+ centers, driving brand differentiation across dual business models: partnerships with government hospitals and retail segment operations. Spearheaded multi-channel ATL campaigns across outdoor advertising, radio, and print media, executing umbrella branding strategy through strategic hoarding placements, auto branding, and high-impact outdoor touchpoints to amplify brand visibility for 24x7, 365-day operational centers. Directed comprehensive BTL activation programs including health camps, society tie-ups, and community engagement events to drive footfall and strengthen local market penetration, emphasizing unique value propositions of integrated pathology and radiology services under one roof. Led end-to-end digital performance marketing operations, managing Google and Meta ad campaigns to optimize lead acquisition, appointment bookings, and cost- per-acquisition metrics while promoting key differentiators including free home visits and attractive package offerings for retail customers. Pioneered marketing initiatives by conceptualizing and executing CME programs, RTM activities, and conference participation strategies to build strong physician referral networks, positioning both affordable government-rate services and quality-driven retail diagnostics.Established distinctive in-center branding frameworks for all centers showcasing integrated pathology-radiology capabilities, reinforcing the brand\'s commitment to quality diagnostics at accessible price points with customer-centric services. Collaborated cross-functionally with sales and operations teams to develop targeted marketing collateral—leaflets, posters, and brochures—communicating brand promises of affordability, accessibility, and comprehensive diagnostic solutions across both B2G and B2C segments.

Education

• University of Mumbai

  MMS, Management Information Systems and Services

  2006 — 2008

• St. Francis Institute Of Technology

  Bachelor of Engineering (BE), Information Technology

  2002 — 2006

• The Royal Higher Education Societys College of Arts Science and Commerce,Thane

  HSC, Science

  2000 — 2002

Skills

• Online Advertising
• Management
• Online Marketing
• Social Media Marketing
• Pay Per Click (Ppc)
• Web Marketing
• Project Management
• Internet Marketing
• Search Engine Optimization (SEO)
• Ppc
• User Experience
• Information Architecture
• Team Management
• Google Analytics
• Google Adwords
• Email Marketing
• Digital Marketing
• E-Commerce
• SEO
• Web Analytics