Vishrut Parikh

About Vishrut Parikh

I am a cloud-based enterprise software, SaaS and PaaS marketing executive with extensive experience. Most recently I am driving marketing initiatives for, Predix Platform, GE’s purpose-built edge-to-cloud Industrial IoT platform. This includes driving awareness and adoption across GE Businesses including GE Digital, GE Power, GE Healthcare and non-GE businesses. I am responsible for go-to-market engagements that range from ISVs, edge device providers, sensor providers, SIs, OEMs, ODMs, etc.Product Marketing | New Product Introduction (NPI)| Customer Marketing | Go-to-Market Strategies | Positioning & Messaging | Demand Generation | Solution Selling | Strategic Partnerships | Pricing & Packaging | Product Management | Business Process Definition | Cross-functional Team Leadership | IoT (Internet of Things)| Competitive Analysis | AR & PR I’ve worn many hats in my career—Cloud Marketing Director, Senior Product Marketing Director, Product Marketing Consultant, Business Development Consultant and an Entrepreneur. As a result, I have a unique ability to manage multi-disciplinary projects and to navigate complex challenges. My professional value boils down to the following: The ability to thrive in highly competitive environments, with a record of learning and mastering new systems so I can quickly become a top contributor to my employers Articulate, effective communications between technical and business areas as well as customers and vendors Actively leading an organization to grow and respond to the rapidly shifting global environment Focusing on transforming operations to tangible and measurable results Establishing unique competences and advantages against the competition to optimize profitability Cultivating strategic alliances with forward-thinking companies and partner relationships with industry leaders Devising and executing visionary concepts by directing teams and aligning resources appropriately

Experience

1. Vice President of Marketing

   Splashtop Inc.

   Apr 2025 — Present

Education

• Dowling College

  MBA, Management

• UC Berkeley Extension

  Certificate in Health Advocacy

Skills

• Lead Management
• Enterprise Software
• Partner Marketing
• Saas
• Business Intelligence
• Sales Compensation
• Customer Relationship Management (Crm)
• Software as a Service (Saas)
• Business Development
• Erp/Crm
• Siebel
• Marketing Automation
• Entrepreneurship
• Analytics
• Go-to-Market Strategy
• Crm
• Netsuite
• Lead Generation
• Demand Generation
• Strategy
• Product Marketing
• Industry Marketing
• New Business Development
• Salesforce.com
• Sales Enablement
• Affiliate Marketing
• Cloud Computing
• Cross-Functional Team Leadership
• Competitive Analysis
• Industrial Sector
• Product Management
• Entrepreneur