Vishruth Muralidhar
Digital Marketing & Market Research
- Role
- Product Marketing Lead at KYRO AI
- Location
- Chennai, IN
- LinkedIn followers
- 500 followers
About Vishruth Muralidhar
I\'m a Digital Marketing professional with hands-on experience across inbound and outbound channels. I joined ContractIQ (outsourcing marketplace) in 2015 and proceeded to run the entire startup a year later. In this role, I was able to gain insights into the nuances of the managing daily work across teams, while keeping an eye on long-term goals. During my time at the helm, I oversaw over $1MM in transactions through our platform. ContractIQ was acquired by Ideas2IT (high-end product engineering firm) in late 2017. Here, I was a lead for the marketing team. Key role included evangelizing the adoption of cutting-edge tech like Blockchain, IIoT, RPA & data science. Functional skills: Marketing: Content: Email marketing (both mass emails as well as 1-on-1 ABM-style campaigns), Content writing, Thought-leadership articles, Paid marketing (Google AdWords, LinkedIn ads etc) SEO: Keyword research, on-page, off-page & technical SEO. Includes SEO-focused website copy, articles & blog posts, obtaining of backlinks, Google Analytics, Google webmaster tools, among others. Familiar with big tools like Moz & Ahrefs Branding: Preparing lead magnets such as industry reports & ebooks, Design & distribution of daily & weekly newsletters. Also worked on improving recruitment-oriented branding Sales: Prospecting, communication, follow-ups, nurturing, pre-sales, proposals - the whole nine yards. Used multiple CRM tools across my sales stints in different companies. Oversaw over $1MM in transactions across ContractIQ, while I was heading it. Growth: Market research, data-driven strategy implementation, competitor analysis, user-behavior analytics
Experience
Product Marketing Lead
Mar 2022 — Present · Chennai, IN
Education
Sri Sankara Senior Secondary School
High School, High School/Secondary Diplomas and Certificates
2002 — 2006
Sri Venkateswara College of Engineering
Bachelor’s Degree, Electrical and Electronics Engineering
2006 — 2010
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