Vishnu Prasannan

Assistant Brand Manager Marketing @Gameskraft

Bengaluru, IN

Scaled customer acquisition in Kerala by 2,567%, growing from 30 to 800+ users per month within just two months- Led app launches in Gujarat and Maharashtra, acquiring users through targeted regional influencer campaigns- Successfully launched Rummy Prime with a bank of 500+ pre-launch videos, ensuring a smooth GTM rollout- Increased video ad spend from 5–6% to 60% by driving content-led performance campaigns- Initiated and managed in-house production of 130+ performance videos, significantly reducing costs and increasing campaign impact- Created an AI-powered brand video that enhanced campaign efficiency and audience engagement- Produced 800+ performance marketing videos to support scalable campaigns and drive conversions- Collaborated with Nano, Micro, and Mini influencers across Tier 2 & Tier 3 markets, increasing audience reach by 60%- Wrote performance-focused scripts specifically designed for YouTube, improving content engagement- Introduced Rocketium as a design automation tool, accelerating creative delivery and reducing turnaround times- Initiated regional content production to strengthen localized storytelling and enable faster experimentation- Began experimenting with playable ads to improve CTR and conversion rates, with initial drafts ready for testing- Recognized twice at the Quarterly Conclave for outstanding performance and contributions.

Arena Animation

Graphic Design , 2d animation

Delhi University

Bachelor of Arts - BA, Political Science and Government