Vishnu Prasannan
Gameskraft| BeepKart | Koo | ShareIT
- Role
- Assistant Brand Manager Marketing at Gameskraft
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Vishnu Prasannan
I’m a Brand & Content Marketing Specialist with over 6 years of experience building…
Experience
Assistant Brand Manager Marketing
Oct 2024 — Present · Bengaluru, IN
Scaled customer acquisition in Kerala by 2,567%, growing from 30 to 800+ users per month within just two months- Led app launches in Gujarat and Maharashtra, acquiring users through targeted regional influencer campaigns- Successfully launched Rummy Prime with a bank of 500+ pre-launch videos, ensuring a smooth GTM rollout- Increased video ad spend from 5–6% to 60% by driving content-led performance campaigns- Initiated and managed in-house production of 130+ performance videos, significantly reducing costs and increasing campaign impact- Created an AI-powered brand video that enhanced campaign efficiency and audience engagement- Produced 800+ performance marketing videos to support scalable campaigns and drive conversions- Collaborated with Nano, Micro, and Mini influencers across Tier 2 & Tier 3 markets, increasing audience reach by 60%- Wrote performance-focused scripts specifically designed for YouTube, improving content engagement- Introduced Rocketium as a design automation tool, accelerating creative delivery and reducing turnaround times- Initiated regional content production to strengthen localized storytelling and enable faster experimentation- Began experimenting with playable ads to improve CTR and conversion rates, with initial drafts ready for testing- Recognized twice at the Quarterly Conclave for outstanding performance and contributions.
Education
Arena Animation
Graphic Design , 2d animation
Delhi University
Bachelor of Arts - BA, Political Science and Government
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