Vishnu Gr

About Vishnu Gr

Dynamic and result-driven marketing professional with 14+ years of experience across fashion, lifestyle, and value retail—spanning B2C, B2B, and B2B2C ecosystems.I bring deep expertise in brand building, GTM strategy, retail format development, and campaign execution, with a sharp focus on scalability, consumer insight, and storytelling. Over the years, I\'ve built and scaled multiple fashion brands, led end-to-end private label launches, and driven omnichannel marketing across India’s top retail groups.My core strength lies in blending creative thinking with structured execution, enabling brands to connect meaningfully with their audiences while delivering measurable business impact. I’ve worked across the full spectrum of marketing—ATL, BTL, trade marketing, CRM, influencer & digital, and have successfully built IPs, loyalty programs, and hyper-local retail strategies.Known for my hands-on leadership, I thrive in environments that require both strategic vision and operational agility. I enjoy building teams, energizing new initiatives, and translating consumer insights into business outcomes.I’m passionate about shaping the next phase of retail marketing—where brand, experience, and commerce intersect seamlessly to drive growth.Specialties: Brand Strategy | GTM Playbooks | Retail Marketing | Private Labels | Campaign Leadership | Content & Creative | Franchise & Trade Strategy | Digital + CRM | Integrated Marketing.

Experience

1. Marketing Lead

   Gap

   May 2025 — Present · Bangalore Urban, IN

   Leading the Marketing - BTL, CRM, and loyalty charter for GAP India, driving customer growth, engagement, and brand love across EBOs, SIS, Marketplace & Trade.I design and execute integrated marketing programs that bring the GAP brand closer to Indian consumers.Partnering closely with retail, finance, and global teams, I focus on building a customer-first, data-led marketing ecosystem that delivers measurable business outcomes — stronger footfalls, higher repeat contribution, and consistent brand recall.

Education

• PSG College of Technology

  Bachelor of Science in Apparel and Fashion Technology, Fashion

  2006 — 2009

• Pearl Academy

  Post Graduate Diploma in Fashion Retail, Fashion Retail

  2009 — 2011

Skills

• Brand Development
• Merchandising
• Styling
• Merchendising
• Retail Operation
• Photoshop
• Visual Merchandising
• Product Development
• Marketing
• Textiles
• Fashion
• Trend Analysis
• Leadership
• Apparel
• Fashion Design