Vishnu Pillai
- Role
- Manager, Media Analytics at GALE
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Vishnu Pillai
As an Associate Director of Analytics at GALE, I lead the design and execution of media…
Experience
Manager, Media Analytics
Mar 2022 — Present
Translate high level goals of clients and media planning teams into tasks & set of rules for analysis • Put together insights, craft stories from data and present to internal teams/clients using reports, visualizations • Design and put together media test plans for measuring overall impact of media and media types through test and control market lift studies and perform pre post analysis • Use advanced marketing models like MTA (Multi-Touch Attribution) and (Media Mix Modeling) to provide insights, recommendations for media planning & improving performance of ad campaigns • Independently manage projects from start to finish across multiple accounts/clients • Supervise Media Analytics team members on multiple ongoing projects
Skills
- Ios Development
- Web Development
- Html
- Programming
- Php
- Sql
- Data Mining
- Python
- Git
- Xml
- Microsoft Word
- Cascading Style Sheets (Css)
- Shell Scripting
- Cost Management
- Jmp
- C
- Java
- Data Analysis
- Css
- Business Intelligence
- Tableau
- Javascript
- Objective-C
- Mysql
- Microsoft Excel
- C++
- Business Analysis
- Research
- Json
- Powerpoint
- Sas
- Swift
- Unix
- Teamwork
- R
- Time Series Analysis
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