Vishnu Mohan

About Vishnu Mohan

I’m a Marketing Professional with a proven track record of building brands & driving…

Experience

1. Marketing Leader

   Nippon Paint Groupar

   May 2024 — Present · Mumbai, IN

   As the Marketing Leader for the Wood Art Business Unit at Nippon Paint Global AR, I am responsible for driving the strategic growth and development of our premium wood coatings brand. With a deep understanding of the wood finishing market and a passion for innovation, I lead a team of talented marketing professionals to deliver exceptional results.Key Responsibilities:* Brand Strategy and Positioning: Develop and execute comprehensive brand strategies that align with the overall business objectives and resonate with our target audience.* Product Development: Oversee the development of new and innovative wood coatings products that meet evolving market needs and enhance our brand\'s value proposition.* Market Research: Conduct in-depth market research to identify emerging trends, customer preferences, and competitive landscapes.* Go-to-Market (GTM) Strategy: Develop and implement effective GTM strategies to launch new products, expand market share, and drive sales growth.* Marketing Communications: Manage all aspects of marketing communications, including advertising, public relations, digital marketing, and sales promotions.* Mergers and Acquisitions: Identify potential M&A opportunities to strengthen our market position and accelerate growth.* Team Leadership: Develop, lead and mentor a high-performing marketing team to achieve organizational goals and foster a culture of innovation and excellence.

Education

• Indian Institute of Management, Lucknow

  Management Development Programme - SLP, Business Administration and Management, General

• Kerala University, Thiruvananthapuram

  Bachelor of Arts (B.A.), English Language and Literature/Letters

  2005 — 2008

• Anna University Chennai

  Master of Business Administration - MBA, Marketing/Marketing Management, General

Skills

• Advertising
• Pricing Strategy
• Online Advertising
• Media Planning
• Retail
• Key Account Management
• Revenue & Profit Growth
• Competitive Analysis
• Business Development
• Digital Marketing
• Management
• PR
• New Business Development
• Marketing Communications
• Product Management
• Public Relations
• Media Relations
• Business Strategy
• Marketing
• Brand Management
• Marketing Strategy
• Marketing Management
• Sales
• Team Management
• Strategy
• Advanced Product Quality Planning (Apqp)
• Btl Activations
• Business Planning
• Market Research
• Product Development