Vishnu Hegde
Vice President of Product Management @ U.S. Bank | Finance Transformation, Digital Transformation
- Role
- Vice President of Product Management at U.S. Bank
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Vishnu Hegde
With over ten years of experience, I excel at driving digital transformation and growth strategies as Vice President of Product Management at U.S. Bank. I am dedicated to creating innovative customer-focused digital experiences that deepen relationships and increase product adoption. My mission is to align technology and strategy to deliver impactful personalization, enhancing customer journeys while fostering a culture of collaboration and success. At U.S. Bank, I lead the development of digital roadmaps that have significantly boosted digital sales and customer engagement. Collaborating with cross-functional teams, I have delivered a 250% increase in digital marketing conversions and spearheaded strategies that doubled digital sales impressions. By working closely with product and segment leaders, I help shape and implement digital growth playbooks that drive measurable results and deliver value to our customers.
Experience
Vice President of Product Management
Jul 2020 — Present · Cincinnati, OH, US
Responsible for defining and executing the comprehensive digital roadmap to drive growth across U.S. Banks digital channels. • Develop the personalization strategy to create best-in-class digital customer experiences that drive relationship deepening, product usage and feature adoption of U.S. Bank’s suite of digital products and consumer journeys. Increasing digital marketing conversion rates by 250%.• Aggressively grow digital sales impressions by +100%, increase digital sales penetration from 25% to 50% and a 30% increase in consumer relationship deepening.• Partner with segment and product leaders to define the digital growth playbook and drive its adoption with the broader product management group.• Inclusive mindset to support multicultural and A11Y. • Transform above the glass and below the glass to support DIY banking and White labeling of U.S. Bank digital experiences for the partner business line.• Leverage a data driven approach, conducting market research, benchmarking and the voice of customer to deliver best in class digital experiences.
Education
University of Cincinnati Carl H. Lindner College of Business
Bachelor's Degree, Business/Managerial Economics
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