Vishnu S Kumar
UX Content Designer | Copy Writer | Content Writer (Technical, Marketing, and Sales) | Content Strategist
- Role
- Content Strategist - Content Designer at Exemplifi
- Location
- Palo Alto, CA, US
- LinkedIn followers
- 500 followers
About Vishnu S Kumar
Over the last 14+ years, I’ve worked across software services, software products…
Experience
Content Strategist - Content Designer
Jun 2024 — Present · Palo Alto, CA, US
Spearheaded Qualitative and Quantitative user research to develop data-driven personas and journey maps, significantly increasing user engagement and achieving high accessibility compliance across multiple U.S. government websites (federal, state, and County level).Revamped information architecture and content design, enhancing task completion with strategic UX writing and microcopy, while substantially cutting cognitive load for users.Conducted comprehensive content audits (qualitative/quantitative), SEO keyword mapping, and heuristic evaluations, leading to significantly improved user retention and substantial growth in organic traffic across client portfolios.Partnered with UX/UI and engineering teams to integrate content standards into design systems; created a comprehensive Content Style Guide adopted by numerous team members and consistently delivered nearly all cross-functional projects on time.Authored user-focused technical documentation in collaboration with developers, utilizing Markdown, visuals, and code snippets to detail a vast number of endpoints, parameters, and workflows.Wrote and optimized both macro copy (long-form narrative, headlines) and micro copy (UI elements, error messages) to guide users, and conducted stakeholder/client interviews to align content strategies and maximize project efficiency
Education
Mar Ivanios College (Autonomous), Thiruvananthapuram
bsc, Zoology/Animal Biology
2005 — 2008
SAE chennai
diploma in audio engineering, Audiovisual Communications Technologies/Technicians
2008 — 2009
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