Vishnu Vijayan

About Vishnu Vijayan

Marketing & Communication Professional | Retail Marketing | With over 10+ years of experience in marketing and communication, I specialize in building strong brands, driving customer engagement, and delivering measurable business impact. For the past 7+ years, I have been deeply involved in the retail industry, leading end-to-end marketing initiatives across multiple states.My expertise spans marketing strategy, brand communication, advertising, digital marketing, and integrated campaigns, with a strong focus on aligning creative storytelling with business objectives. I have successfully managed regional marketing operations, ensuring consistency in brand voice while adapting strategies to local markets.Currently, I play a key role in planning, executing, and overseeing multi-state marketing and communication activities, working closely with internal teams, creative partners, and vendors to deliver impactful campaigns. I am passionate about data-driven decision-making, innovative communication, and creating marketing solutions that convert visibility into growth.I thrive in fast-paced environments and continuously seek opportunities to elevate brands, strengthen customer connections, and contribute to long-term business success.

Experience

1. Marketing Manager

   LuLu Group India

   Jun 2023 — Present · Trivandrum, IN

Education

• Annamalai University

  Master of Business Administration - MBA, HR marketing

  2016 — 2019

• University of Kerala

  B.com, Co-operation

  2013 — 2016