Vishnu Prasanth
๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ Strategist | Creative ๐๐/๐๐ข๐ฌ๐ฎ๐๐ฅ ๐๐๐ฌ๐ข๐ ๐ง๐๐ซ | ๐๐จ๐ซ๐๐๐ซ๐๐ฌ๐ฌ ๐๐ซ๐จ | Scaling D2C Brands with ๐๐๐ญ๐ & ๐๐จ๐จ๐ ๐ฅ๐ ๐๐๐ฌ | Turning Clicks into Conversions
- Role
- Digital Marketing Manager at Teร niru
- Location
- Coimbatore, TN, IN
- LinkedIn followers
- 500 followers
About Vishnu Prasanth
Iโm โ someone who genuinely enjoys figuring out how brandsโฆ
Experience
Digital Marketing Manager
Sep 2023 โ Present ยท Tamil Nadu, IN
Scaled paid media performance on ( & ) from 0 3.5+, leveraging audience segmentation, pixel-based optimization, and conversion-focused creative testing.โ Generated high-intent B2B leads across corporate procurement teams, supermarket chains, and direct distribution partners across Tamil Nadu through integrated funnel strategies.โ Developed full-funnel customer plans that optimised LTV and reduced CAC by applying retargeting structure, behavior-based WhatsApp automation, and tele-calling workflows:โ Developed -(GTM) strategies for new product SKUs, built on customer insights, regional demand mapping, and buyer personas.โ Performed A/B testing on ad creatives, web pages, and CTAs to continuously boost CTR, CVR, and reduce drop-offs in the purchase funnel.โ Deployed & via WhatsApp Cloud API and email automation to nurture first-time buyers into repeat customers.โ Directed the design & video production teams to craft scroll-stopping creatives and high-converting UGC-style ads.โ Partnered with web developers to implement UX improvements, fix technical SEO issues, and optimize for speed & mobile conversions.
Education
Nehru Institute of Engineering and Technology
BE - Bachelor of Engineering
2013 โ 2017
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