Vishnu Mohan

About Vishnu Mohan

I’m an Ads Account Manager with 5 years in Advertising & Marketing, driving 3x client growth through data-led strategy and performance excellence. I manage 30+ advertisers across Consumer Electronics, House of Brands, and Out-of-Country categories at Amazon, executing end-to-end DSP campaigns with budgets of ₹70L–₹1.2Cr. Skilled in media planning, funnel optimization, and audience strategy — delivering measurable impact through insight-driven campaign execution and client-focused solutions. environment. My commitment to excellence helps achieve tangible results and uphold the integrity of Amazon\'s advertising services.

Experience

1. Ads Account Manager

   Amazon

   Jul 2024 — Present · Bengaluru, IN

   As an Account Manager on the Growth Customer Segment team, specialized in CEPC (Consumer Electronics), HOB (House of brands) & OOC(Out of country) category managing 30+ advertisers, executed Amazon DSP campaigns and provided comprehensive recommendations withactionable insights, aligning strategies to advertisers\' needs based on budgets averaging 70 Lakhs - 1.2Cr. This strategic approach resulted insignificant campaign performance improvement enhancing Click-Through Rates (CTR) and Detail Page View Rates (DPVR) according toestablished benchmarks. Executed end-to-end advertising campaigns, collaborating with advertisers to align with their priorities- Created and analyzed bi-monthly and monthly Business reviews for CEPC, HOB & OOC portfolio, driving data-driven optimizations thatexceeded KPIs and maximized client ROI- Experience with media planning and forecasting across programmatic DSP pods- Developed and implemented strategic non-endemic marketing campaigns across mid and lower-funnel stages, utilizing UTM tracking for preciseattribution. Analyzed performance metrics to establish data-driven A/B testing frameworks, optimizing conversion paths and campaign efficiency- Optimized audience targeting by implementing core in-market segments and DSP AMC audiences, including high-intent Add-to-Cart behavioraldata- Developed strategic funnel optimization using high-traffic keywords to efficiently route DSP traffic to Search, improving overall campaignefficiency- Led brand strategy sessions, delivering actionable insights and aligning optimization strategies with client objectives, resulting in 15% averageperformance improvement entire portfolio

Education

• BITS Pilani Work Integrated Learning Programmes

  MSc Business Analytics, Analytics

• Jain (Deemed-to-be University)

  Bachelor of Commerce - BCom, Accounting and Finance