Vishnu Modi

Experience

1. VP of Marketing

   i95Dev Inc.

   Jan 2020 — Present · Hyderabad, IN

   Major Responsibilities- Create and execute GTM strategy of multiple products and services for multiple brands owned by the company- Create multi-channel demand and lead generation campaigns across channels including Search, Social Media, Paid, Email, Events, and others- Branding – Responsible for maintaining the i95Dev brand across all written and print communications (website, PR, etc.). Played an important role in establishing i95Dev as a leading integration company- Content Marketing – Responsible for maintaining an active content calendar including website, blogs, ebooks, whitepapers, calculators, guest blogs, etc. and corresponding SEO and promotion efforts to drive visibility and lead generation- Social Media – Responsible for maintaining i95Dev’s brand across various channels including LinkedIn, FaceBook, Twitter, Quora, YouTube, and more- Outbound – Responsible for all of company’s outreach and lead generation efforts over eMail, Call, and Paid channels. Maintain an active campaign calendar and support pre-sales and sales team to drive campaign execution and success- Events - I have managed all activities related to i95Dev’s event sponsorship and participation across multiple events- Digital Marketing - In addition to this, I also lead the eCommerce Marketing Services delivery team. This team is responsible for providing digital marketing services including SEO, Paid, Website Performance Enhancement, and more to our eCommerce customers.

Education

• IIIT Hyderabad

  Bachelor of Technology (B.Tech.), Computer Science

  2003 — 2007

• Indian Institute of Management, Lucknow

  PGDM, Business Administration and Management, General

  2009 — 2011