Vishnu Elupula

About Vishnu Elupula

Passionate Digital Marketing Leader | Digital Growth Strategist | Founder - ETechKnowledgy | Blogger | TrainerWith over 10+ years of expertise in Marketing & Digital Marketing, I specialize in helping businesses achieve sustainable search visibility, lead generation, and revenue growth through data-driven digital strategies.Currently, as a Digital Marketing Manager at EffiaSoft, I lead end-to-end digital marketing activities for: EffiaSoft – Transforming businesses with cloud-based ERP & retail solutions JustBilling – Empowering SMEs with smart billing & POS solutions Just.Market – A next-gen marketplace connecting sellers & buyers What I Do Best: SEO & Content Strategy: Ranking businesses at the top of search results with advanced SEO techniques (On-Page, Off-Page, Technical SEO) Paid Media & Performance Marketing: Maximizing ROI through data-backed Google Ads, Facebook Ads, LinkedIn Ads & other PPC campaigns Social Media Marketing: Building brand awareness & engagement across multiple social platforms Web Development & CRO: Enhancing user experience and optimizing conversions Email & Automation Marketing: Crafting high-converting email campaigns for lead nurturing & customer retention I’m always analyzing search trends, algorithm updates, and user behavior to ensure businesses stay ahead of the competition. My passion for digital marketing keeps me exploring innovative strategies to drive performance, increase traffic, and improve conversion rates. Let’s connect! Whether you\'re a business owner looking for growth strategies or a marketing enthusiast eager to discuss emerging digital trends, I’d love to chat!

Experience

1. Digital Marketing Manager

   Effiasoft

   Dec 2023 — Present · Hyderabad, IN

   Leading end-to-end digital marketing strategies at EffiaSoft, I drive growth, brand awareness, and lead generation across multiple digital platforms. My role focuses on implementing data-driven marketing solutions to enhance search visibility, customer engagement, and sales conversions. Key Responsibilities: SEO & Web Traffic Growth: Developing and executing advanced SEO strategies (On-page, Off-page, Technical SEO) using Google Search Console, SEMrush, Ahrefs to boost organic search rankings Paid Media & Performance Marketing: Managing Google Ads, Facebook Ads, and Paid Media campaigns to maximize ROI and lead acquisition Content & Social Media Marketing: Crafting high-impact content strategies to strengthen brand presence across digital platforms Marketing Operations & Analytics: Utilizing performance metrics and data analytics to measure, optimize, and improve marketing efforts Leadership & Team Management: Driving performance through strategic collaboration and mentoring teams to achieve business objectives EffiaSoft – Driving B2B marketing strategies for a cloud-based ERP & billing solution JustBilling – Scaling digital reach for a comprehensive retail & restaurant billing software Just.Market – Executing full-funnel marketing strategies for an online marketplace solution Passionate about data-driven marketing, SEO trends, and paid media optimization, I continuously explore the latest search algorithms, digital marketing innovations, and performance strategies to stay ahead in the competitive landscape.

Education

• Digital Nest Institute

  Digital Marketing, Marketing

  2016 — 2016

• Bharathi High School

  SSC

  1997 — 2007

• Malla Reddy Institute Of Engineering and Technology

  Master of Business Administration (MBA), Marketing/Marketing Management

  2014 — 2016

• MVN Degree & P.G college

  Master's degree, Mathematics and Computer Science

  2009 — 2012

• Chaitanya Junior College

  Intermediate, Mathematics, physics, and chemistry

  2007 — 2009