Vishesh Shukla
Marketing Analyst @Samsung Electronics America
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WORK HISTORY
Marketing Analyst @Samsung Electronics America
Ridgefield Park, NJ, US
Market Sizing & Forecasting: Develop and refine data models to forecast Samsung’s TV market position across key segments, identifying opportunities and risks to inform strategic decision-making.• Scenario Planning & Promotional Roadmap: Lead quarterly scenario planning processes, propose data-driven promotional strategies, and track performance to maximize ROI and swiftly respond to competitive shifts.• Cross-Functional Collaboration: Partner with Sales, Finance, Supply Chain, and Product Marketing to align on KPIs, monitor SKU performance, and implement action plans that drive revenue, share, and profit goals.• Data Analysis & Insights: Translate complex analytics into clear, actionable insights—leveraging Microsoft Excel, Tableau, and other BI tools—to guide leadership on market trends, drivers of leading indicators, and competitive risks.• Operational Excellence: Standardize tools and processes that facilitate the flow of information, streamline reporting, and ensure executives are well-equipped to make informed, data-driven decisions.
EDUCATION
University of California, Riverside
Masters of Science in Business Analytics, Business, Management, Marketing, and Related Support Services
K.K.Wagh institute of Engineering Education & Research
Bachelor of Engineering - BE, Information Technology
ABOUT VISHESH SHUKLA
I turn messy market data into forecasts, pricing decisions, and automated workflows that…
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