Vishesh Gupta
Accenture S&C GN - Data & AI (CPG) || Kirori Mal College, University of Delhi’23 || Statistics
- Role
- Ind & Func Ai Decision Science Analyst at Accenture
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Vishesh Gupta
As a motivated Decision Science Analyst in the CPG industry, I work with global Consumer Goods clients, using data science to optimize their pricing, promotion and marketing strategies. I have experience in Pricing analysis (Revenue Growth Management), Marketing analysis (Marketing Mix Modeling), Data Analysis, Machine Learning, and Statistical Modeling. Proficient in Python, SQL, R, and MS Excel, with a strong focus on delivering data-driven solutions.
Experience
Ind & Func Ai Decision Science Analyst
Jun 2025 — Present · Gurugram, IN
Roles & Responsibilities:• Engaged in client-facing activities in the consumer goods industry• Analysed marketing and media data to understand channel effectiveness and its contribution to sales• Developed UCM as well as bayesian-based models and estimated ROIs for marketing evaluation• Helped clients identify high-return media investments and guided more efficient budget allocation• Contributed to building automated workflows that improved consistency and reduced manual effort across markets• Enabled data-driven media planning by translating analytics outputs into clear, actionable insights• Developed machine learning models using Python, Pandas, NumPy and Scikit-Learn, thus optimizing predictions • Utilized SQL to efficiently handle large data sets, improving analysis processes and operational accuracy• Engineered, deployed & automated data pipelines in AWS
Education
Centre Point School - India
High School Diploma, Commerce
2018 — 2020
Centre Point School - India
CBSE, 10th
2007 — 2018
Kirori Mal College, University of Delhi
Bachelor of Science - BSc, Statistics (Hons)
2020 — 2023
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