Vishav D.
Director Sales - Amazon Canada @Conair Consumer Products Ulc
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WORK HISTORY
Director Sales - Amazon Canada @Conair Consumer Products Ulc
Vaughan, ON, CA
Strong AVN negotiation and build business strategies with vendor managers for Conair, Cuisinart, Babyliss, and Cuisinart Outdoors• Growing million-dollar business by +20%YoY by removing assortment gaps, strong promotional planning, and optimizing AMS search, OLV, and DSP ads, enhancing customer experience through best in class A+ content, and improving reviews and ratings• Consistent optimization of keywords, bid, rotation of products under ads campaigns results in AMS ROAS as 8 and DSP ROAS as 25 which is significantly higher than industry benchmark• Prepare millions-dollar trade marketing budget to promote brand and products during events to achieve stretch goals• Responsible for P&L and assortment expansion through new launches in each sub-category to win market share• Analyze category gaps, competitor’s strategies and build strong plans to mitigate gaps and improve customer experience• Managing healthy week of coverage of 8 weeks by consistently taking proactive actions on overstocks SKUs• Closely monitor POS sales trends and take prompt action on negative YoY growth SKUs through ads and deals activities• Deep dive data to understand opportunities to increase sales, reduce OOS, improve Net PPM, Net receipts, brand awareness, product organic search and visibility, optimize PDP, A+ content to improve end users experience• Analyze demand forecast consistently to improve the fill rate, avoid out of stock, and lower down chargebacks• Handle multiple projects and collaborate with internal and external cross-functional team to improve profit margin, inventory health, reduce operational cost, and enhance customer experience• Leading 5 members team and helping them to achieve their sales budget within approved trade marketing budget
ABOUT VISHAV D.
PROFILE- Expertise in scaling up the E-Commerce business of the brands by targeting the right audience through the implementation of digital marketing and SEO strategies- Managed eCommerce portfolio of multinational brands such as Revlon, Conair, BaBylissPRO, Cuisinart, Drybar, Hot Tools, Curlsmith, Clarks, Beverly Hills, Linen Club, Pantone, Raymond, Blackberrys - Sound knowledge of various marketplaces such as Amazon, eBay, Walmart, Canadian Tires, Costco, Bestbuy, Home Depot, & brand websites (Shopify plus)- Increasing traffic on PDP(Product display page) and focus on improving customer shopping experience through rich A+ content, right pricing strategies, promotions activities - Best-in-class content increase customer engagement, searchable(SEO), and call to action for sale conversion - Reviews and ratings are critical, and hence motivate buyers to share their experience with the purchased product - Reducing return rate by doing root cause analysis on returned products and taking prompt action to resolve the issue which results in returns - Collaborate with marketplace team, and brand team through strong interpersonal skills - Communicating with the cross-functional team on a daily basis to ensure each strategy should be implemented on time and resolving an issue related to day-to-day operations through teamwork & excellent written and verbal communication skills SKILLS: 1 E-Commerce Skills Onboarding, product listing, content management, image management, pricing, discount optimization, event plans, and participation, ads promotions, promoting products under banners, paid ads, brand page, A+ content, Sponsor ads, optimizing product titles for SEO, Reviews and rating, order and return management, payment reconciliation, inventory management, replenishment of stock, Coordinating with internal and marketplaces teams 2 Operation Management Inbound and outbound of Inventory, order and return handling, claim, and reimbursement of marketplaces 3 Digital Marketing DSP, Sponsored ads, PPC, Prime Video, keywords ads, Google ads, Facebook ads, Instagram ads, email marketing, Search engine optimization (SEO), Content Management, backlinks, blogs, banners 4 Web analytics Certified Google Analytics, optimization of digital ads by monitoring the website performance through web target traffic, demography, geography, income group, technology usage, target audience interest. 5 Tools Microsoft Office, Amazon Vendor Central, Amazon Seller Central, Profitero, Stackline, Helium, Jungle Scout, SAP, Oracle, Salesforce, Unicommerce, eBay Seller Central
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