Vishanand C.
General Manager - Visual Merchandising & Design @The Souled Store
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WORK HISTORY
General Manager - Visual Merchandising & Design @The Souled Store
Mumbai, IN
Visionary Leadership: Define the global visual language for the brand, including window concepts, in-store styling standards, and seasonal campaign rollouts.Technical Planning: Oversee the development of detailed 2D/3D store elevations, planograms, and fixture designs to ensure space optimization and brand consistency.Scalable Operations: Manage a multi-tier VM field team (Hub & Spoke model) to maintain 100% compliance and execution speed across a high-volume store network.Commercial Strategy: Partner with Buying and Merchandising teams to analyze sell-through data, adjusting floor layouts to prioritize high-margin or trending inventory.Project & Budget Management: Lead the end-to-end execution of new store openings and renovations, including BOQ management, vendor negotiation, and Capex control.Licensed Collaboration: Direct the integration of partner intellectual property (e.g, Marvel, Disney) into immersive retail experiences that maintain both brand identities.Network Compliance: Maintaining a 95% or higher audit score across the retail fleet.Conversion Growth: Demonstrable increase in store walk-ins and \"window-to-bill\" conversion rates.Operational Speed: Reducing the \"Launch-to-Floor\" time for new collections and marketing campaigns.
EDUCATION
L.S.Raheja College of Arts &Commerce
Bachelor of Commerce (B.Com.), Business, Management, Marketing, and Related Support Services
L.S.Raheja College of Arts &Commerce
Bachelor of Commerce (B.Com.), Business, Management, Marketing, and Related Support Services
Jain (Deemed-to-be University)
Master of Business Administration - MBA, International Marketing
John 23rd high School
Ssc
ABOUT VISHANAND C.
Proven track record of transforming retail environments into immersive, high-performing brand experiences across global markets.With 20+ years of international experience in strategic visual merchandising, retail design, and brand storytelling, I’ve successfully elevated customer journeys and driven business impact for renowned brands such as Debenhams, Topshop, River Island, Laura Ashley, Oasis, Motivi, and Tommy Hilfiger—leading visual direction across 1500+ profitable retail units worldwide.Key Achievements & Strengths:Boosted in-store engagement and brand recall through high-impact VM rollouts and seasonal campaigns for various international brandsDeveloped award-winning window displays and immersive store concepts that enhanced footfall and conversion.9 awards won.Blended fashion trend analysis with data-driven strategies to create compelling consumer experiences.110% success rate across all Campaigns.Specialized in value engineering to deliver cost-efficient yet premium retail environments.=15% averafe saving pro ided on budgetBuilt and led high-performing VM teams with a collaborative, co-creative leadership style.What drives me? A deep passion for turning storytelling into tangible, spatial experiences that resonate with consumers. I believe in the power of visual design to create emotional connections and amplify brand value.Looking ahead, I\'m excited to collaborate with forward-thinking retail brands that value creativity, innovation, and strategy. Whether it\'s revamping store concepts, launching new categories, or building a cohesive global VM language—I bring insight, creativity, and executional excellence.Let’s connect to explore impactful visual merchandising solutions that bring your brand to life.
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