Vishal Vaibhav Dhanuka
Manager, Digital Marketing @Justanswer
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WORK HISTORY
Manager, Digital Marketing @Justanswer
Bengaluru, IN
Managed customer acquisition for Health, Cars, and Tax categories through Google Ads and Microsoft Ads, overseeing over $10M in annual ad spend.• Led healthcare optimizations that improved ROAS and delivered 12% incremental conversions, generating $2.5M+ in additional annual revenue.• Drove 4.9x growth in the Tax category YoY (2023–2024), adding $1.6M in incremental revenue by expanding keyword coverage and increasing conversions by 457% with a 17% lift in ROAS.• Built a GenAI-powered keyword management solution for 7M+ keywords, earning a company-wide hackathon award for innovation and efficiency.• Utilized Google Analytics and Power BI to track performance, extract insights, and guide optimization across PPC, SEO, and affiliate channels.• Led CRO (Conversion Rate Optimization) initiatives by analyzing user behavior and partnering with cross-functional teams to enhance UX and improve customer LTV.
EDUCATION
NMIMS CDOE
Executive MBA, Leadership & Strategy, Marketing
Pragati Mahavidyalaya Degree College
Bachelor's degree, Commerce
SKILLS
ABOUT VISHAL VAIBHAV DHANUKA
I work at the intersection of marketing, product, and AI, usually in environments where…
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