Vishal Tripathi
AVP – Marketing | Growth Catalyst | Strategic Innovation & Data-Led Marketing Execution
- Role
- Assistant Vice President Marketing at Gera Development Private Limited
- Location
- Pune, MH, IN
- LinkedIn followers
- 500 followers
About Vishal Tripathi
Strategic Marketing Leader with 12+ years’ experience architecting premium real estate…
Experience
Assistant Vice President Marketing
Gera Development Private Limited
Jun 2022 — Present · IN
Driving Business Growth through Strategic MarketingAchieved record-breaking success by implementing innovative marketing, enhancing customer journeys, and driving digital transformation.Island of Joy Launch:• Led Gera’s largest launch with 1,250+ apartments and 310 EOIs on Day 1.• Seamlessly managed communication, collaterals, and customer experience, generating ₹595 Cr F2 in 5 days (FY 24-25).World of Joy – Phase 2:• Secured 200 EOIs on Day 1, driving ₹200 Cr F2 in 48 hours.• Revived business with #TheCountlessJoysOfLife campaign during a lull period, generating ₹75 Cr in May & June, with 32% from Direct & Online Channels.Imperium Gateway Success:• Sold 45 duplex office units (vs. 3 previously), generating ₹44+ Cr revenue, with 32% from Marketing.Revenue Impact:• Generated ₹407 Cr, with ₹127 Cr (31.33%) from online and direct contributions (FY 22-23).CCQ Campaign Success:• Drove 3,135+ form fills, 36 lakh+ impressions, and 105,849+ sessions with high engagement.360-Degree Marketing & Digital Excellence• Maximized brand visibility via OOH, print, digital, and retail promotions.• Enhanced lead quality with Meta campaigns and achieved 60% conversion rates across Google & YouTube.• Increased social media engagement: Facebook (+53%), Instagram (+26.11%), and LinkedIn (+35%).Virtual Sales Office Innovation:• Enabled real-time virtual sales, generating ₹57 Cr revenue with 80% conversion.RazorpayX Integration:• Reduced EOI refund timelines from 45 days to 10 seconds, boosting customer trust.Digital Transformation:• Introduced Gera’s first digital offer letter and EOI module with real-time inquiry responses via WhatsApp.Select 10 Initiatives:• Activated 400 CPs through a high-impact Dubai event, contributing 23.5% to the launch quarter.Proven expertise in driving revenue, digital innovation, and customer-centric marketing strategies.
Education
Bharati Vidyapeeth
Bachelor of Business Administration - BBA
2008 — 2011
Symbiosis Institute of Management Studies
Master of Business Administration - MBA
2013 — 2015
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