Vishal Shastri
Vice President Marketing @Marketsandmarkets
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WORK HISTORY
Vice President Marketing @Marketsandmarkets
Pune, IN
Leadership & Vision, Market Positioning,Process Optimization, Growth Leadership, Strategic Oversight, Team Alignment & Collaboration
EDUCATION
St Joseph Higher Secondary School
Schooling, Commerce
Gujarat University
MCA, Software Development, SDLC, Internet Marketing, SEO Expert
Gujarat University
Master of Computer Applications - MCA, Computer Programming
SKILLS
ABOUT VISHAL SHASTRI
With over 17 years of experience in performance marketing and digital strategy, I specialize in driving scalable growth for B2B organizations through data-driven demand generation, product marketing, and full-funnel optimization. I bring a strong track record in building and executing high-impact GTM strategies, managing complex marketing programs, and leading cross-functional teams to deliver measurable business outcomes.I partner closely with stakeholders to plan and optimize lead acquisition initiatives, leveraging tools that can help in clickstream data collection, marketing automation, and analytics to enhance targeting, personalization, and customer engagement. I have a passion for identifying growth opportunities, optimizing conversion funnels (CRO), and delivering high-performing landing pages (LPO) through continuous testing and user insights.My strategic and hands-on execution across digital channels like PPC, SEO, email, and social has contributed to building and scaling multi-million-dollar sales pipelines, accelerating revenue growth, and improving marketing ROI for global B2B enterprises. These outcomes reflect my ability to align marketing initiatives directly with core business goals.I also play an active role in change management and process improvement, continuously optimizing operations and sharing key learnings to foster innovation, agility, and team excellence: • Performance & Growth Marketing • Product Marketing & GTM Strategy • Demand Generation & Lead Acquisition • Conversion Rate Optimization (CRO) • Landing Page Optimization (LPO) • Clickstream Data Collection & Web Analytics • Multi-Million Dollar Pipeline Development • Revenue Growth & Pipeline Acceleration • Project & Stakeholder Management • Marketing Automation (MarTech) & CRM Integration • Data-Driven Campaign Optimization • Paid Media (PPC, SEM), SEO & Content Strategy • Team Leadership & Cross-Functional CollaborationI\'m driven by results, guided by insights, and focused on creating marketing strategies that move the needle.
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