Vishal P.
Digital Marketing Manager at Syngenta
- Role
- Digital Marketing Manager at Syngenta
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Vishal P.
I have completed my Masters in Management Studies in Marketing from JBIMS in year 2012…
Experience
Digital Marketing Manager
May 2021 — Present
Leading the entire gamut of Digital marketing activities for Crop Protection business of Syngenta India- Achieved 350+ Million reach across digital platforms• Multi-Channel Marketing Strategy o Execute campaigns on Meta, YouTube, WhatsApp, IVR, and through Social media influencers o Focus on grower/farmer-centric content and app promotions• New Product Introduction (NPI) Campaigns –o Lead digital marketing efforts for new product launcheso Executed omnichannel launches for NPI• Mobile App: Cropwise Grower App Promotion o Spearheaded promotional activities for Cropwise Grower appo Implement automated customer journeys via CleverTap• Grower Loyalty Program o Managed program resulting in 80% YoY growtho Increased liquidation from 139 Cr to 251 Cr in one year o Portfolio selling concept within the program• Cross-Functional Collaboration o Partner with on-ground commercial/sales teamso Executed division-specific digital campaigns
Education
Jamnalal Bajaj Institute of Management Studies (JBIMS)
MMS, Marketing
2010 — 2012
Terna Engineering College
Bachelor of Engineering - BE, Electronics and Telecommunications
2003 — 2007
Skills
- Market Research
- Business Analysis
- Brand Management
- Cross-Functional Team Leadership
- Business Process Improvement
- Business Strategy
- Analysis
- Marketing
- Business Planning
- Business Development
- Crm
- Team Management
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