Vishalkumar Patil

About Vishalkumar Patil

I specialize in helping organizations and scale using and (). With 15 and 6+, I focus on building, and - that boost. I have hands-on experience unifying -(CRM, web, loyalty, eConsent, 3rd-party) into, applying, and to increase targeting accuracy by 35%. I pair these Data Cloud insights with SFMC to design- These optimizations reduced 25% and lowered 40% across high-volume programs. My background includes leading, integrating Salesforce with external systems via, building, optimizing, and ensuring - consent and data governance across global markets. If your team is scaling, or, I’m open to discussing roles where I can contribute immediately. • • • • •

Experience

1. Associate Consultant Salesforce Data Cloud & Marketing Cloud

   Tata Consultancy Services

   Jul 2024 — Present · Pune, IN

   Unified CRM, website, eConsent & loyalty data into Salesforce Data Cloud → improved targeting accuracy by 35%.• Built real-time Data Streams & harmonization rules → activated insights across Sales & Service Cloud.• Connected Data Cloud audiences to SFMC journeys → enabled real-time, cross-cloud personalization.• Designed event-triggered automations → increased lead response speed by 25% and reduced campaign data errors by 40%.• Implemented GDPR - compliant consent & preference management workflows across global markets.• Developed Tableau CRM dashboards for ROI & compliance reporting.

Education

• Savitribai Phule Pune University

  Bachelor of Engineering - BE, Computer Engineering