Vishal Gupta
- Role
- Head of Digital Marketing at Ninjacart
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Vishal Gupta
I work on building and scaling growth for businesses, with a focus on go to market…
Experience
Head of Digital Marketing
Dec 2022 — Present · Bengaluru, IN
Leading growth marketing efforts across B2C and B2B verticals, managing campaigns to drive app installs, reactivations, conversions and generating MQLsOversaw ₹5 Cr rebranding campaign (#BetterLives), reaching 91M+ people and achieving an 11% increase in brand awareness and 2.5% CTR.Optimized customer acquisition funnel through experimentation, performance ads, referral loops, influencer campaigns, and WhatsApp automations.Defined brand strategy by conducting user research, persona development, and aligning messaging with product-market fit.Skilled in running programmatic campaigns via DV360 with hyperlocal targeting to reduce CAC and improve LTV.Collaborated with cross-functional teams for seamless AdTech integrations (GTM, CleverTap), improving attribution and retention metrics.
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