Vishal Dixit
Growth Leader | Performance & Affiliate Marketing | SEO | AEO | ASO | CLM | Product & Analytics
- Role
- Deputy General Manager Marketing at Shoppers Stop
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Vishal Dixit
Data-driven Growth Leader with 12+ years of experience bridging the gap between Product, Tech, Marketing, and Business. My career has been defined by a \"full-stack\" approach to growth - leveraging a technical background to build scalable, high-performance growth strategies for some of India’s most iconic brands like Shoppers Stop, Zee Entertainment, Wellness Forever and BookMyShowCore Expertise: Performance & Affiliate Marketing | Product-Led Growth | SEO/ASO/AEO | Lifecycle Management (CRM/CLM)| Growth Analytics & Strategy | P&L and AOP Management
Experience
Deputy General Manager Marketing
Dec 2024 — Present · Mumbai, IN
Full P&L and AOP owner for the Beauty E-commerce business, scaling revenue while maintaining EBITDA and improving contribution margins.Drive growth by optimizing category mix, scaling high-margin brands, and improving fulfillment economics.Lead a cross-functional growth team (Performance Marketing, SEO, ASO, CRM) to improve CAC, ROAS, user frequency, and LTV, with a strong focus on sustainable margin expansion.Own the Product–Tech roadmap, including platform UI/UX revamp and CRO initiatives, improving funnel efficiency and overall customer experience.Build scalable analytics frameworks and partner closely with Category teams to enable data-driven decision-making and a brand-led growth strategy.
Education
Northwestern University
Online Course, Sports Marketing
2019 — 2020
Yonsei University
International Entertainment and Sports Marketing, Sports Management
2020 — 2020
Vellore Institute of Technology
B.Tech, Computer Science
2010 — 2014
London Business School
Online Course, Brand Management & Growth
2020 — 2020
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