Vishal Agrawal

About Vishal Agrawal

Driving scalable growth through strategic marketing, AI powered execution and thought leadership. I am a global Marketing and Growth leader with 11+ years of experience scaling product and solutions businesses through high-impact go-to-market strategy, demand generation, and revenue marketing. Currently a Global Marketing Manager at Cognizant, I lead initiatives that translate product value and solution capabilities into measurable market and revenue outcomes.My experience spans enterprise, product, and platform environments, with leadership across North America, Europe, and APAC (20+ countries). I specialize in building teams and integrated growth engines—combining product marketing, solution positioning, campaign management, and lifecycle demand programs—to drive predictable scale and revenue impact.I bring strong critical thinking and analytical leadership, actively leveraging Artificial Intelligence across marketing strategy, campaign optimization, attribution modeling, funnel analytics, CRM intelligence, and experimentation. My focus is on creating repeatable, data-driven systems that accelerate growth, improve efficiency, and support long-term business strategy.Core leadership strengths:• Product-led & solution-led GTM strategy• Revenue, lifecycle & demand generation marketing• Campaign management & performance optimization• AI-driven analytics, insights & automation• Product positioning, messaging & storytelling• Sales, product & marketing alignment• Funnel, attribution & CRM optimization• Market intelligence & competitive strategy• Strategic partnerships & global event leadership• Cross-functional team leadership• Agile/Scrum-aligned execution & SDLC fluencyI have represented organizations at leading global technology platforms including Gitex, Web Summit, CeBIT, MWC, TechCrunch, and AfricaCom.Beyond work, I explore global cultures and document my travels at: https://vishtravelogs.com/

Experience

1. Global Marketing Manager

   Cognizant

   Aug 2023 — Present

   Strategically Lead Marketing initiatives for CPG, Retail, Travel and Hospitality Business Unit- Attend and manage industry specific events along with sales and solution experts- Build a close working relationship with the Strategic Business Unit teams, Industry Solutions, and Consulting teams to support a joint go-to-market approach, enabling sales with conversation content/CTAs and generating demand. Coordinate with business stakeholders on marketing strategy and programs- Continually measure and optimize ROI of marketing programs by analyzing data from martech stack, Artificial Intelligence and salesforce tools- Content adoption and usage metrics to optimize future efforts based on what is used and what is not used- Monitor and report campaign/program conversion percentage using AI- Work with Strategic Business teams to determine the necessary content, materials, and collateral needed for them to win deals (examples include videos, decks, solution overviews, leave-behinds, sales playbooks, case studies, etc.).

Education

• Nagpur University

  Engineer’s Degree, Computer Engineering

  2010 — 2014

Skills

• Direct Sales
• Sales Presentations
• Project Bidding
• Project Planning
• Html
• Customer Engagement
• Javascript
• Cold Calling
• International Business Consulting
• Roi Strategies
• Technical Presentations
• Business Intelligence
• Pitch Letters
• Offshore Operations
• Business Development
• Pitch Development
• Technical Analysis
• Corporate Communications
• Agile Project Management
• Public Speaking
• Business Strategy
• Management
• Business Relationship Management
• Business Process Improvement
• Outside Sales
• Rfp
• Project Estimation
• Business-to-Business (B2b)
• Post-Sales
• Information Technology
• Cross-Cultural Communication Skills
• Software Estimation
• Cross Selling
• Leadership
• Business Workflows
• Business Analysis
• Pre-Sales
• Project Management
• Sales Operations
• Mysql