Vishal Singh

About Vishal Singh

I turn ad spend into predictable, measurable revenue for founders and marketing leaders…

Experience

1. Performance Marketing Manager

   Third I

   Aug 2025 — Present · SG

   Building predictable, compounding growth across Google, Meta, and LinkedIn for international clients. I lead campaign design and optimization, funnel strategy, user-journey mapping, and experimentation, while aligning cross-functional teams and informing in-house product decisions.• Reduced blended CPA and protected volume by shifting budgets to high-intent segments, refreshing creatives, and automating negative-keyword sweeps and budget rules.• Improved conversion rates through sharper offer positioning, landing-page experiments, and speed fixes; maintained healthy ROAS on core campaigns.• Designed end-to-end funnels (TOFU→BOFU), implemented a clean GA4/GTM event taxonomy, and built decision-ready dashboards for leadership.• Established a weekly test cadence across ads, audiences, and landing pages to shorten time-to-insight and cut wasted spend.• Built lifecycle and retargeting flows (email + paid) to lift lead quality and MQL→SQL progression while keeping CAC in check.• Partnered with Product, Design, Sales, and Data on messaging, experiment gates, and attribution; contributed growth inputs to product roadmaps.• Operationalized AI-assisted workflows (anomaly alerts, creative iteration prompts, QA checklists) to save team time and keep creatives fresh.• Managed APAC/US/EU/SG/SEA accounts with clear communication, stakeholder alignment, and on-time delivery.

Education

• Brainware University

  BBA in DIGITAL MARKETING, Digital marketing