Vishal Singh

Marketing Manager @Harvard Business School Executive Education

Mumbai, IN

Responsible for developing leading-edge marketing strategies that promote the Harvard Business School Executive Education\'s growing number of programs offered to senior executives and improve brand preference and marketing performance across a range integrated marketing channels.Develop communication strategies to support brand and business objectives, develop messaging and drive growth in enrollment for the programs in the region and Boston.Utilize CRM to manage leads and alumni/past participant information; maintain metrics to evaluate the success of marketing efforts across geographic and industry lines.Organizing press briefings, media sessions, events, prepare briefing materials, manage executive spokespeople & crisis managementCollaborate working relationships with IRC, HBS and HBP professionals in order to effectively leverage cross organisational marketing efforts Manage third-party vendor relationships, defining strategies, providing creative direction, and monitoring printing, fulfillment, and creative messaging effortsCollaborate with marketing teams on campus to develop comprehensive channel-specific strategies that include print mailings, email campaigns, print, television, radio, OOH and online advertising, paid search, mobile/tablet strategies, social media efforts, content development and syndication, providing creative directions and messaging efforts, Public Relations and eventsDeep understanding of leadership development requirements of state-owned, multinationals, and private Indian companies as well as their overall business challenges in order to devise effective marketing strategyWorking in a fast-paced environment, has experience of working in both b-to-c and b-to-b environments and is working as part of a global team with staff in multiple locations. Proven success in a marketing leadership role with superb oral and written communication skills and a demonstrated ability to think quickly in high-pressure situations.

St.Francis College

10th, Marketing/Marketing Management, General