Vishal Sharma
Marketing Manager at VdoCipher | Ex. Shopclues, Vidooly & Bikeshala
- Role
- Marketing Manager at Vdocipher Media Solutions
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Vishal Sharma
Experienced Marketing Manager with a strong background in strategic product marketing…
Experience
Marketing Manager
Jun 2021 — Present · Gurugram, IN
Strategic Product Marketing: Spearheaded comprehensive GTM strategies through user analytics, KW research, competitor analysis, blogs/landing page content alignment, and setting up onboarding questionnaires & KPIs for enhanced product positioning. Auxiliary Product Development: Led the development of an in-house WordPress plugin to improve CWV scores across all blog pages, Custom WordPress theme, WhatsApp automation, python package for ChatGPT API usage, and JWT/Hmac 256 token package (python) for client authentication. Cross-Functional Collaboration: Collaborated with cross-functional teams like marketing, sales, support, frontend, backend, licensing, and on many occasions with CTO to understand/enhance pain points, messaging, product aesthetics, performance, workflow, automation, and tracking. Data-Driven Insights and Analysis: Conducted market research, surveys, and competitive analyses for informed product development and marketing strategies. Employed tools including GA4, Mixpanel, Hotjar, GSC, Leadfeeder, and GTM to continuously improve content, UI, and UX while establishing new metrics and KPIs for monitoring. Innovative Content and Campaign Management: Expanding global reach via multilingual blog translations using ChatGPT API. Developed user-centric landing pages, Optimized technical SEO to increase organic traffic, and refined Ad campaigns while continuously delivering technical content on DRM and Video technologies. Initiated a project with CTO to track paid customers w.r.t. campaign IDs, resulting in a 60% reduction in ad spend User Engagement and Conversion Optimization: Leveraged Hotjar & Mixpanel analyses to trace user interactions and optimize journey, enhancing site navigability and engagement. Implemented new text and button CTAs, driving multifold CTR improvements Team Enablement: Documented technical SEO guidelines, Pioneered in-house DMCA takedown process, and also engaged in sharing insights from attended events & literature
Education
Delhi University
Bachelor of Commerce - BCom
2014 — 2016
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