Vishal R Anand

About Vishal R Anand

Solution Engineer/Architect with 14+ years of experience designing enterprise-scale data, analytics, and cloud solutions across AdTech, CPG, Retail, and BFSI. Strong track record of leading technical discovery, solution architecture, proofs of concept, and executive-level presentations, aligning business goals with scalable data platforms.Specialized in Snowflake, Lakehouse architectures, data engineering, clean rooms, and Customer Data Platforms (CDPs) across AWS and Azure. Proven ability to partner with sales, delivery, and engineering teams to shape proposals, guide technology choices, and ensure seamless transition from pre-sales to delivery. I bring a proven track record of designing and implementing large-scale data programs, helping clients transform their marketing and customer data landscapes. Skilled at strategizing and delivering complex customer data platform solutions, working closely with practice and account teams to shape tailored engagements that unlock business value. Experienced in leveraging agile methodologies and leading platforms like Adobe and Salesforce to optimize business outcomes and drive digital transformation.Previously, I led end-to-end data engineering initiatives involving large-scale data processing using Hadoop, Spark, Snowflake, Databricks, and AWS, building robust data pipelines and optimising analytics infrastructure across industries. I combine technical depth with a customer-centric approach, delivering scalable solutions that enhance client strategies and enable actionable business results.

Experience

1. Customer Solution Engineer - Adtech

   Amazon

   Dec 2022 — Present · London, GB

   CDP / Clean Room Collaboration: Led strategic integrations between Amazon Marketing Cloud (AMC) and leading Customer Data Platforms (CDPs)/clean room providers such as Appsflyer, Infosum, Liveramp, and Salesforce to transform customer data landscapes and deliver data-driven value. Drove customer data platform programs across multiple accounts and industries, enabling seamless first-party data onboarding for brands including Unilever, Colgate, Mars, Hisense, Anchor, Renault, and Lloyds. Resolved complex technical issues for CDPs and enabled enterprise-scale adoption.Partner Accelerated Development : Delivered AMC-based audience solutions in collaboration with EMEA partner teams (e.g,WPP, Havas UK/FR, OMG AcornI, Fifty Five) for brands such as EDF, Domino\'s, Westfield, Ocado, Red Bull, BBC, UKTV, and Starbucks. Optimized first-party data ingestion in AMC for Renault and Peet\'s Coffee etc.Advertiser Support: Assist advertisers in choosing where to invest wisely, helping them to fill their marketing funnel and maintain a healthy flywheel of shopper awareness, acquisition, conversions, and loyalty.Configuring Custom Queries: Configure custom queries or leverage query templates to build audiences utilizing all eligible signals in the advertiser\'s AMC instance. This allows advertisers to create more relevant audiences based on richer inputs from both on and off Amazon.Deploying Expansion Guides: Collaborate with partners to deploy guides aimed at fostering expansion.Public Guides and Insights: Create publicly accessible guides and scenarios to recommend practical insights derived from AMC data.

Education

• Birla Institute of Technology, Mesra

  BCA, Computer Application

  2006 — 2009

• National Institute of Technology Jamshedpur

  Master of Computer Applications (MCA), Computer Application

  2009 — 2012