Vishal Mishra

About Vishal Mishra

As Co-founder & CMO at EasyFinserv, I’m on a mission to simplify credit access for millions of underserved individuals and SMEs across India. We’ve built a digital-first lending platform that makes borrowing faster, fairer, and more transparent—using the power of technology, data, and human insight.With a background in growth marketing and product-led strategy, I lead our customer acquisition, branding, communications, and retention efforts. From early go-to-market experiments to scaling performance marketing channels, I’ve overseen the journey from 0 to active users and 20% month-on-month growth.My work focuses on:Building scalable acquisition engines with data at the coreCreating a customer-first brand that builds trust in financial servicesAligning marketing with product, sales, and credit ops for seamless executionDriving sustainable unit economics through precision targeting and automationWe believe financial access is not just a service—it’s a right. At EasyFinserv, we’re not just offering loans; we’re building bridges to opportunity. Always open to connecting with fellow fintech leaders, growth marketers, investors, and innovators in digital finance.

Experience

1. Co-founder & Chief Marketing & Management Officer

   Easyfinserv

   Jan 2023 — Present · Varanasi, IN