Vishal Kumar
AI-Driven Marketing Strategist | Scaling Campaign Performance Through Data & Automation | Market & Trend Research | Real Business Impact at Scale
- Role
- Manager at WPP Media
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Vishal Kumar
Focused on scaling what works and optimizing what doesn’t—through smart media, data, and creativity.I’m a performance-driven Digital Marketing Professional with 5+ years of experience in media planning, campaign execution, and performance optimization across industries like Education, Healthcare, Automobile, and Tech.I’ve led high-impact lead generation and sales campaigns, increasing leads by 45% while reducing CPLs by 66%, and driving a 32% increase in sales with stronger ROAS. I’ve also launched innovative digital-first initiatives—like Snapchat lens-based gamified campaigns—to capture new market segments.Recognized for consistently delivering results, I’ve earned: Snapchat APAC Award for a branded campaign Employee of the Month – for high-performing performance campaigns🥇 Team of the Quarter Award – for impactful client results Personal Appreciation from top leadershipIndustry & Brand Experience:Education – Lovely Professional UniversityHealthcare – Amplifon, Neuro EquilibriumAutomobile – Honda, YamahaInsurance & Diagnostics – Max Bupa, Dr. Lal Path LabsFashion & Retail – Biba, Vero ModaHome & Personal Services – H4UTechnology – Lenovo, SonyFinance & Investments – World Gold CouncilSkilled in managing budgets up to ₹4 Cr/month across platforms including Google Ads, Meta Ads, LinkedIn, Bing, Quora, and more. I bring a sharp focus on data-driven strategy, scaling performance, and creating business impact.
Experience
Manager
Jun 2024 — Present · Gurugram, IN
Managing a team of 3–4 to drive growth in marketing performance through strategic planning and hands-on execution. Managing end-to-end digital campaigns with a focus on optimization, scaling, and continuous improvement. Conducting A/B testing to refine strategies and boost campaign efficiency. Delivering practical, data-driven solutions to clients based on campaign insights and market trends. Executing diverse campaign formats across platforms to meet evolving brand objectives. Regularly collaborating with clients to align on goals, share performance updates, and refine strategies.
Education
Motilal Nehru College - University of Delhi
Bachelor of Arts - BA, Humanities/Humanistic Studies
2017 — 2020
Indira Gandhi National Training Institute
Diploma in Computer Applications, Computer Applications
2019 — 2019
Digital Vidya
Digital Marketing Masters, Digital Marketing
2019 — 2019
HubSpot Academy
Digital Marketing
2019
Google pour les pros
Online Marketing, Digital Marketing
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