Vishal Gupta
Business Analyst @Novica.Com
Signup · Get unlimited contacts
WORK HISTORY
Business Analyst @Novica.Com
Boston, MA, US
Analyzed the performance of high-potential SKUs on Amazon, identifying traffic trends, conversion rates, and sales data discrepancies, leading to actionable insights on improving visibility and sales performance.• Investigated the sales funnel to pinpoint SKUs with low or no page visits, as well as products with a high number of views but low conversions, optimizing opportunities for increased sales and customer engagement.• Developed targeted strategies to enhance product visibility on Amazon by addressing traffic gaps and improving conversion rates through A/B testing, page optimizations, and pricing adjustments.• Utilized Excel, Google Analytics, and Amazon Seller Central reports to analyze SKU performance, uncovering critical areas for improvement and providing a foundation for actionable marketing and sales strategies.• Integrated Snowflake to revolutionize our data architecture by significantly boosting real-time analytics capabilities. This initiative enhanced data retrieval speeds by 20%, enabling faster strategic decision-making and improving the effectiveness of marketing and sales operations.• Worked closely with the marketing and product teams to implement recommendations, resulting in increased product visibility and higher conversion rates for targeted SKUs on Amazon.
EDUCATION
D'Amore-McKim School of Business at Northeastern University
Master's degree, Business Analytics
Rajiv Gandhi Prodyogiki Vishwavidyalaya
Bachelor's degree, Civil Engineering
ABOUT VISHAL GUPTA
Business-savvy professional with 4+ years of experience in product design, market…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.