Vishakha Pithwal
Marketing Leader | Brand & Digital Strategy | Coffee • Consumer Goods • Auto | Ex Audi, Unilever
- Role
- Senior Brand Manager at Cafe Coffee Day
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Vishakha Pithwal
Brand marketing leader with experience building and scaling consumer brands across F&B, consumer goods, automotive, and fintech, with end-to-end ownership of brand strategy, positioning, and go-to-market (GTM). Currently leading brand marketing at Café Coffee Day across multiple verticals, where I’ve driven the CCD 2.0 brand repositioning, launched specialty coffee platforms, and shaped integrated café + app brand experiences.I focus on shaping clear brand direction rooted in consumer insight, working across strategy, integrated marketing, and go-to-market execution. My experience spans brand architecture, portfolio thinking, and multi-agency collaboration, with a strong emphasis on building brands that stay relevant, consistent, and scalable.
Experience
Senior Brand Manager
Sep 2023 — Present · IN
Leading the CCD 2.0 brand repositioning, shaping brand strategy, positioning, and experience principles across a multi-format portfolio (cafés, premium formats, on-the-go, B2B, and digital)- Driving go-to-market strategy for national and seasonal launches, and working closely with leadership on long-term brand direction- Overseeing brand expression across retail, product, and the CCD App, ensuring consistency across physical and digital touchpoints.
Education
MICA | The School of Ideas
Digital Marketing and Communication
Symbiosis Institute Of Media And Communication, Pune
Master of Business Administration (MBA)
Kendriya Vidyalaya
10+2
St. Joseph's College (Autonomous)
Bachelor's degree
Skills
- Advertising
- Event Management
- Microsoft Office
- Market Research
- Online Marketing
- Planning
- Online Advertising
- Social Media
- Project Planning
- Marketing Communications
- Integrated Marketing
- Media Planning
- Marketing Strategy
- Social Media Marketing
- Digital Marketing
- Digital Media
- Brand Management
- Digital Strategy
- Social Networking
- Marketing
- Competitive Analysis
- Crm
- Corporate Communications
- Marketing Research
- Marketing Management
- Business Strategy
- Brand Development
- Presentations
- Customer Insight
- Presentation Skills
- Team Management
- Business Development
- Press Releases
- Analysis
- Management
- Market Analysis
- Strategy
- Marketing Communications Planning
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